I'm in a textbook


http://vimeo.com/30911717 I'm in a textbook.  Yup - one of those expensive things that you're required to buy, that took three trees to make, and that you will resell for 20% of what you paid.  This particular textbook is called Marketing by McGraw Hill and I contributed to the social media chapter.  I took all of the product photos and created most of the sticker/comic designs in the video/chapter. However, I probably shouldn't post a PDF of the chapter here but I am in the video case study and that is way more exciting.  Check it out - I'm towards the end.

The video was shot at AOI's office in Minneapolis and the above photograph was taken in my office by Amanda.  Bill is one of the lead authors; he is the one in green.

Go have a laugh at my expense and watch the video :)